Our 2024 Year in Review
As the year comes to an end, I’ve been reflecting on all the incredible moments we’ve experienced. From exciting collaborations to new collections that quickly became fan favorites, 2024 has been unforgettable. I’m beyond grateful for your support and can’t wait to share what’s in store for 2025.
Thank you for being part of our journey this year!
Xo Alexa
April 2, 2024
California Dreamin'
This spring, we launched our iconic California Dreamin' collection, inspired by Alexa's California roots. These cozy sweaters became a summer staple and brought that laid-back, West Coast vibe to your wardrobe.
April 30, 2024
Cameron Oaks Rogers Mother's Day Collab
We teamed up with Cameron Oaks Rogers to create the Eternal Bond Necklace just in time for Mother's Day. This piece was designed to honor the unbreakable bond between mother and child.
June 4, 2024
Shouldn't Be Shopping Collab
Just in time for summer, we released the Pearly Girl Necklace in collaboration with Megan & Amanda from @shouldntbeshopping. It was so loved that it sold out in no time—leading to a much-anticipated restock!
June 27, 2024
First-Ever Sweatshirts
We made our first venture into cozy wear with the launch of our Just Right! sweatshirt. And it was a hit! The red version sold out in just 24 hours. We’ll definitely be bringing more styles your way soon.
August 1, 2024
Gone Boating Collection
Set sail with our nautically inspired Gone Boating collection, featuring sweaters and jewelry designed for those perfect days spent on the water.
September 3, 2024
End of the Rainbow
This magical collection was all about finding treasures at the end of the rainbow. Our End of the Rainbow pendants were an instant hit, and we’re thrilled to keep expanding this collection into 2025 with new shapes, cords, and more sparkle!
October 10, 2024
Kenneth Cole Partnership
In a meaningful collaboration, we partnered with Kenneth Cole and five other jewelry brands to support The Mental Health Coalition. Our special bracelet from this partnership is still available—shop now and support a great cause.
What’s Next?
We’re beyond excited for what’s to come in 2025. From new collections to more inspiring partnerships, there’s so much to look forward to!
